Winery in Conca de Barberà: Heritage, Craftsmanship and Commitment since 1860
In the heart of the DO Conca de Barberà, in Espluga de Francolí, you will find a historic winery that combines 19th-century architectural heritage with modern organic winemaking. Mas de la Creu is much more than a production facility: it is a living testament to the evolution of Catalan viticulture and its commitment to the region’s cooperative fabric.
"Viver de Celleristes"
the Winemakers Incubator where our wines are made
History and origins of the incubator
The Viver de Celleristes occupies the building of the former Barberà de la Conca Co-operative Cellar, founded in 1894. This co-operative has the distinction of being the first agricultural co-operative established in Catalonia and in the Spanish State.
After many years of disuse, in 2007 the Barberà de la Conca Town Council promoted the creation of the first business incubator for wine and vine-growing companies in the state, adapting the facilities of the former cooperative to host new entrepreneurial projects.
A pioneering initiative in Catalonia
Promoting bodies:
- Barberà de la Conca Town Council
- Barberà de la Conca Agricultural Cooperative
- Conca de Barberà County Council
- Conca de Barberà DO
Shared infrastructure and services
The wineries housed in the Viver share infrastructure and services, optimising resources and fostering collaboration between winemakers:
Shared spaces:
- Winemaking room (tanks shared out before the harvest)
- Barrel room for ageing
- Bottle storage area
- Specialised winemaking machinery
Why does Mas de la Creu produce at El Viver?
The decision to produce our wines at the Viver de Celleristes stems from several factors:
- Commitment to the local community‘s associations
- Optimisation of shared resources among local winemakers
- Maintenance of an artisanal philosophy with modern means
- Contemporary technological requirements (temperature control, hygiene, equipment)
- Fostering collaboration between small wineries of the Conca de Barberà DO